There are multiple facets to website promotion; search engine
optimization, email list management, offline ad placements, etc. The
list really does go on. However, one very critical part of website
promotion that we have found is to EXCHANGE LINKS with other
websites. This tutorial will explain the ins and outs of how to
EXCHANGE LINKS.
So why exchange links? Basically, if there are more links on the web
that point to you, you have a better chance to get more visitors to your
site. And that's what every webmaster should want, the more visitors
to your site, the better chance you can convert them into an income!
Where should you link to and where should you want links from? This
is not an easy question to answer. Any link to you is a good thing,
the problem is, if that page gets zero traffic, you get zero chance of
traffic coming in from that link. You want links from places
with traffic, and preferably links from sites that have similar (targeted)
traffic are better yet. If the traffic coming to your site is
already focused on the subject of your site, if they want to be there, you
have a better chance to make money thru you site.
So the next thing you need to decide is if you want to exchange links with
your competitors or not. Some people don't want any of their traffic
to end up with their competitors, why help someone do better when you're
trying to take their customers. On the surface it looks like a bad
deal, you don't want your competitors to get stronger. But if your
website sells balloons online, for example, and you are one of the top 10
balloon sites online already, it might be a good idea to exchange links
with one of your competitors and together try to be the top 2 balloon
sites on the internet. Make an agreement with this other site which
states that there will be no other trades with other competitor
sites. Doing an exchange like this should help both parties because
the search engines will read that two of the top 10 are now working
together and the search engines understand that you are getting stronger
and therefore could/should improve your search rankings. So in this
instance you would get related spill off traffic from your competitor and
increased traffic from search engines because your site is "more
relevant."
Another way to exchange links is to exchange with related
websites. Pretend you sell automotive paint on your
website. In this scenario it would be good to find out what are the
popular automobile sites. Not all automobile sites sell paint, find
those that don't. This would be a perfect fit for those who don't
want to work with competitors.
For those that are just starting out, exchange links with anyone that will
trade with you. You need to begin with some traffic, later on you
can find better and better sites which will consider your request to
exchange links.
Finally, you may wonder why this website doesn't have any links on it
(except to our own sites.) Why aren't we following our own
advice? First of all we already have traffic and this is because we
have made link exchanges in the past and secondly this website is not
fully developed but will be in the future. Thanks for visiting, good
luck. |